Event Marketing Management — Product Tour

Full walkthrough

1. Event Marketing Management is ZINFI's 'event-in-a-box' engine, reached from Market → Events → Co-Brand Events. It lets you launch co-branded, trigger-ready multi-touch campaigns for webinars and roadshows — pre- and post-event email templates, registration landing pages and real-time registration tracking — all customized from readymade templates, with multilingual support for non-English audiences. This is View Events, the central library of every event template available to you.
2. Assigned to You holds events the admin has assigned for you to use; Created by You holds events you've cloned and customized yourself.
3. Each event card shows the event name and thumbnail, with three actions beneath it: Preview to see the registration landing page before any changes, Clone to make a customizable copy, and Delete to remove it.
4. Sort By orders the library by event name, creation date or modification date, and the List/Thumb icons switch how cards are displayed.
5. Filter narrows the library to what you need. Press Next and we'll open it.
6. The standard Filter side panel opens from the right. On Basic, each row pairs a column — Campaign, Event Name, URL Extension, Country, Languages — with an operator and search text; Advance builds multi-condition rules. Apply runs the filter, Clear resets the rows, and naming the configuration lets you Save Filter for reuse.
7. Preview shows exactly what the registration landing page looks like to an end user, before you commit to cloning it. Press Next and we'll open it.
8. This is the full co-branded landing page: the campaign banner, product description, and an event details panel with the event name, date and time, and venue or join link.
9. The Partner Contact Information form is what attendees fill in to register — First Name, Last Name, Email, Country, State and a message field.
10. Back on the grid, Clone creates your own editable copy and takes you straight into Set-Up. Press Next and we'll open it.
11. Set-Up Event is a four-step guided workflow, shown as a numbered accordion: Select Event Details, Select Event, Modify Pages and Save Event. You can see all four at once, with the Selected Event panel and its thumbnail always visible.
12. Step 1 – Select Event Details is a read-only summary — Country, Language, Campaign Tool and Campaign — context set by the admin that you can't edit.
13. Step 2 – Select Event starts with Type — Event for in-person, Webinar for online — Event Name and Unique URL Extension.
14. Start Date, Start Time, End Date, End Time, Registration Close Date and Registration Close Time define the schedule, and Time Zone auto-populates from your profile but stays editable.
15. Venue appears for in-person events, Link for webinars. Capacity and Organizer are required, Speaker(s) is free text, and Special Upcoming flags the event for extra promotion.
16. Edit Event opens a right-hand panel with every one of these fields editable. Press Next and we'll open it.
17. Type, Event Name and Unique URL Extension are the three mandatory identity fields. Switching Type between Event and Webinar swaps Venue for Link further down the panel, and the URL extension is what makes each partner's registration page address unique.
18. Start and End Date/Time set when the event runs, Registration Close Date/Time sets when sign-ups stop, and Time Zone is pre-filled from your profile but stays editable. Once the registration close point or the event Capacity is reached, the landing page automatically shows 'Registrations for this event has now been closed. Apologies for the inconvenience.'
19. Save at the foot of the panel applies every change and returns you to the Set-Up page with the updated details. Press Next and we'll save it.
20. Step 3 – Modify Pages lists each registration page template — here, Widget Event and Firewall Event — each with its own icon and toggle to include or exclude it.
21. Click a page's icon and it turns into a pencil, opening the inline page editor. Press Next and we'll open it.
22. The inline page editor opens in a right-hand panel. On the left you edit the page content — Headline, Body Copy and Call To Action — and the Live preview on the right updates as you type, so you always see the page as an attendee will.
23. For content that should reflect live event data, insert hash codes — ####NAME#### for the event name, ####Event_Start_Date#### for the start date, ####Event_Start_Time#### / ####Event_End_Time#### for the times, and ####EventUri#### for the registration link. These resolve to real values once the event is assigned to a partner. Save when done.
24. Step 4 – Save Event commits everything — settings, page edits and page selections — to your Created by You library. Press Next and we'll save it.
25. Preview renders the completed landing page so you can confirm it before going live. Press Next and we'll open it.
26. The preview now reflects your Step 2 values — event name, date and time, and venue or link — exactly as attendees will see them.
27. Back on the grid — Launch is only available on Created by You events. Press Next and we'll open it.
28. Launch Event Campaign is a step-by-step email dispatch flow. Step ① Campaign Details confirms Country, Language, Campaign Type and Campaign name, read-only.
29. Step ② Provide Details of Your Email: Name Your Email, Subject Line, From Name and Sender Email Address — Edit Details makes them editable.
30. Step ③ Customize Email Template: Select Template picks from existing options, and Customize Template opens the editor to change the content directly.
31. Step ④ Select Recipients and Test Email: Select Recipients defines the mailing list, and Send Test Email verifies the message before it goes live.
32. Step ⑤ Send Email sets the Schedule Date, Schedule Time and Time Zone.
33. Four final actions: Schedule Time plans a future send, Schedule Email queues it, Launch Email sends immediately, and Save As Draft holds it for later. Press Next and we'll launch it.
34. That completes Event Marketing Management: browsing and filtering event templates, previewing the registration page, the full Set-Up workflow with page editing and hash codes, and launching the campaign email.

Questions about this tour

How does partner event marketing work in ZINFI?

A partner browses co-branded event templates, previews the registration landing page, runs a four-step set-up to apply their branding and event details, and launches a five-step email campaign to drive registrations.

Do event pages handle registration?

Yes. Each event template includes a registration landing page, so attendee sign-ups are captured against the event rather than collected separately.

Can a partner invite their own list to a co-branded event?

Yes. The launch flow selects recipients from the partner's mailing lists, sends a test, and then schedules or sends the invitation campaign.

How long does the ZINFI Event Marketing Management tour take?

About 11 minutes at a normal pace — 34 guided steps through the Event Marketing Management module, part of the ZINFI Unified Partner Management (UPM) platform under the Market pillar. The tour is self-paced and can be left and restarted from the beginning.

Do I need an account to take the Event Marketing Management tour?

No. There is no sign-up and no demo call. The tour runs in the live interface on sandbox records, so nothing you click changes real data, and you can exit at any step.